On Demand, In Demand – Exclusive MIDiA Research white paper
- MARK MULLIGAN
- 23 juil. 2015
- 1 min de lecture
Midway through 2015, streaming has become a divisive issue for the music industry.
...
– Radio’s reach is consistent: declining listening time aside, music radio listening penetration is strong across all markets;
– CDs still have strong appeal: nearly 15 years after sales started to decline it remains the most widely purchased music product across all markets;
– Access is replacing ownership: before streaming there was a clear division between discovery and consumption, Now streaming blurs the two.
Download this exclusive white paper and discover more insights and exclusive consumer data!
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