Case Study: Oddisee Fights “The Good Fight”
- Mary Elizabeth Adams
- 24 sept. 2015
- 1 min de lecture
GOALS
D.C.-based Hip-Hop artist Oddisee decided 2015 was a good year for an album, his sophomore project The Good Fight to be specific. ... Through forward-thinking marketing tactics, we aimed to spread the word about the album and grow awareness for this multi-talented musician.
TACTICS
...
RESULTS
- The Good Fight debuted at #11 on Billboard’s Heatseekers chart, #33 on the Current Hip-Hop/R&B chart, #44 on Independent Albums chart and #95 on the Overall Digital Albums chart.
- Facebook likes grew by 14%, Twitter followers increased by 11% and Spotify followers grew by 38%.
- Usual engagement on Instagram spiked during #thegoodfight contest, resulting in a 225% jump in likes and 132% increase in comments. Overall, ‘Gram followers went up by 35%.
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