I’m So Bored Of Hearing About How Nobody Buys Music Anymore…

... Don’t get me wrong… As industries go, the music business is real mother f@#ker. The vast majority of musicians out there are putting their hearts and souls on the line, but struggling to even see triple digit album sales, let alone make a living. I’ve been there, and I know what that’s like.

However, if I might just call a spade a spade for a moment, I fear that there are many who protest purely because the alternative is to admit that their situation is a result of their own actions, or worse, the lack there of. For many, it would seem that having a problem is easier than having a solution.

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While I do feel the sentiment “nobody buys music anymore” is largely being thrown around as a way for many musicians to feel better about their lack of sales, there are some truths wrapped up in the claims.

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But the real takeaway here is not that “people don’t buy music anymore”, it’s that the way music is consumed has changed.

/ Let's addapt and integrate sales to it - Pulsar redactor's note/

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However, independent music was generally purchased as more of a “logical conclusion” to an interaction between artist and fan.

... The connection is made on an individual level and is not the result of some broad and expensive branding strategy.

... And let’s not forget about the resurgence of vinyl, which recently hit an 18 year high. Yet another sign that there is still a healthy sub-set of the market that is not only willing to spend money on albums, but which would prefer to, especially if doing so promises a richer, deeper, experience.

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#Sales #Streaming #Market