How people typically listen to music?

Streaming music listeners are largely unconcerned with audio quality, according to a US-based survey released by product research group Atenga. Streaming audio is now a predominant method for accessing music, either via radio (conventional or online), or on-demand formats like YouTube and Spotify.

#1: How do you typically listen to music?

#2: What service do you most often use to stream music?

#3: How important is audio quality to you on your streaming service?

When asked directly about their preferences for quality, nearly 40% admitted that they care more about selection and availability than quality. The number is surprising considering that most self-expressed music fans will express a preference for higher-quality, though pitting convenience against quality is one way to pierce through that.

Overall, just 25% indicated that audio quality is the most important aspect of their listening experience. The survey raises serious questions about high-fidelity streaming entrants, particularly from Tidal.

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Graph. source: Atenga US-based consumer survey of streaming music users; 95% confidence +/- 2.5%

full article on Digitalmusicnews

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