New order : Digital music marketing case study

PROVING THAT A LEGACY BAND CAN USE INNOVATIVE METHODS TO REACH A NEW AUDIENCE ALONGSIDE CORE FANS AS WELL AS ESTABLISHING A WAY OF PROLONGING THE ALBUM CAMPAIGN.

It was noted in the outset that previous albums came out strong but then didn’t always have a long shelf life, which was something we wanted to avoid and as it currently stands we are planning through to at least a year post-release.

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