Why Consumers Purchase Vinyl

What's interesting is that the study looks at 2 groups of buyers; hardcore vinyl buyers who only listen to their purchase, and buyers who listen to their music both via streaming and vinyl. If you look at the graphic below, those that listen to both streaming and vinyl seem to appreciate vinyl far more than the vinyl-only purchasers, as most points are in the 90% range. What's most interesting (to me at least) are the points at the bottom. Most who listen to streaming find that vinyl is a good investment, like to show their collection to their friends, and like having it around for decorative purposes.

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