6 Top Music Marketing Trends For 2016

Trend 1: More and more brands will develop a music strategy

With so many new streaming services and music consumption platforms being released, music data will ultimately have more influence for brands to consider when making partnerships.

Trend 2: The continued rise of the Emerging Artist

Understanding brand consumer data and cross referencing it with artist fan data will allow for a higher success rate of brand and artist collaborations. Unique and personalized experiences paired with engaging content is what will define a great brand and artist collaboration in 2016.

Trend 3: Streaming Wars Continue

Whomever can dominate the streaming market in 2016 will be able to influence the future of how music will be consumed, distributed, and shared. The streaming service that ends up coming out on top in 2016 will need to clearly convey their value proposition to not only the engaged music fan, but more so to the casual listener and create individualized products with a higher diversity than the 9.99 per month price tag, that will fit a range of music listeners needs.

Trend 4: Festival culture gets more brand & tech centric

There is a large opportunity for brands not only to connect with this audience but capture key data and analytics through technologies like iBeacons, RFID and NFC... If brands can ultimately be a concert or festival experience enhancer that creates memorable moments for fans of both the artist and brand, then both parties will see a mutual benefit in the partnership.

Trend 5: Music as a bridge to consumers for Fashion brands

As fashion brands begin to target the end buyer and make Fashion Week more “consumer friendly,” music artists will untimely play a bigger part in the showcase of collections for brands for fashion week throughout the year into 2016. Music artists will be the key to making events like this more marketable/shareable to the brand’s “end consumer” which will ultimately increase the amount of artist and brand partnerships in the fashion industry in 2016 and beyond.

Trend 6 - Wearable Tech blends with Streaming Music for New User Experience

Wearable technology will allow brands to tap into and interact with music consumers in ways that will match the pace of their daily lives. Brands can be content creators for music fans that match their targeted demographic such as branded playlists, exclusive content or VIP experiences to each individual user.

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