In 2015, 52% of All Music Spending Went to Live Concerts
- Paul Resnikoff
- 8 janv. 2016
- 1 min de lecture
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Overall, Nielsen found the average American music consumer spent $152 over the course of a year.
All of that spells big money for a number of companies focused on live events, including heavyweights like Live Nation and AEG Live. Others like Magnifi, Bandsintown, Songkick, and Jakprints are well-positioned against the trend, with analytics playing a far bigger role. Just recently, Live Nation acquired data-focused BigChampagne with seriously regrettable results, though despite the quickly-shuttered ‘Live Nation Labs,’ data is definitely part of live music’s future.
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And that brings us to one of the biggest advantages of live gigs: scarcity. In the end, a concert can’t be instantly copied and duplicated, and neither can the social, in-person aspects that come with it.
reed full article on Digitalmusicnews
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