What the Musicbiz can learn from YouTubers
- BAS GRASMAYER
- 28 janv. 2016
- 1 min de lecture
YouTube is the biggest music service in the world. Despite all the fame and massive marketing budgets behind Rihanna, Justin Bieber and Drake, YouTube’s biggest star, PewDiePie (photo), has twice as many subscribers as each of the world’s biggest pop acts.
Personality brands
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Consistency
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Themes
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Be part of your target audience
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Music business examples to follow
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Multi-channel strategy
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Money certainly shouldn’t come last, but it definitely shouldn’t come first. Whether you’re a YouTuber or musician, you can only succeed by having some fun with it. Fun captures people’s attention, which you can then sustain by providing fans with a valuable experience. The money flows from the relation; from capturing people’s attention, again, and again, and again.
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