Merch Makeover: How To Double Your Sales Overnight

The following article offers a series of tips for how to change your merch display so as to maximize customer engagement, as well as some ways to plug your new album from stage without coming of as too sales-y.

Last month I played a seven-night residency in Portland, Oregon. It was a blast. A marathon... I sold some CDs, but I wasn’t selling as many as I thought I would.

After my set on Tuesday night I mentioned to my friend Naomi, who performs in Moody Little Sister (the featured guest that evening), that I was feeling a little bummed about my merch sales.

In literally three or four minutes she helped me switch things around in such a way that I started selling twice the amount of CDs in the second half of the week as I did in the earlier part of my residency.

So here’s the tips Naomi gave me…

1. The merch display needs to be higher up

2. Focus on ONE product

3. Bright lights, big money

4. Mention “the honor system”

5. Mention merch more often

...

Anyway, if you want to read more about how to sell more merch at your next show, check out “A Musician’s Guide to Merch.” Oh, and check out Moody Little Sister’s music too.

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