EVERYTHING YOU NEED TO FORGET ABOUT THE MUSIC INDUSTRY

... For some, a light bulb turns on when they come to a realization. I experienced something a bit more substantial.

I was watching something on the Science channel about the planets, and an astronomer was talking about an asteroid hitting the earth. He said, “There has been more money spent on movies about asteroids hitting the earth than money spent on preventing asteroids from hitting the earth.”

Since then I have never looked at media – the field I’ve been in my whole life – in the same way.

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A psychologist at the University of Pennsylvania named Angela Duckworth determined that “stick-to-it-ness” is called “grit,” which she defines as “the perseverance and passion for a long-term goal.” And she discovered that this grit is more important than intelligence or talent as a predictor of outstanding achievement.

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"Vague goals tend not to manifest. If you want to achieve your goals as a musician, you need to get really specific and write out a business plan."

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I can’t write down a plan that will work for every artist, but I can offer a few guidelines if you are devoted to music for life (and not just looking at it as a fun hobby):

1. Build a solid business foundation...

2. Get your marketing materials in order...

3. Set yourself up for the long haul...

4. Build a community and diversify...

5. Think about B2C and B2B...

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And remember grit and what I hear more than anything else about marketing strategies: “I tried that, and it didn’t work.” No musician succeeds without trying and failing. Try again.

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