Snapchat is a Major Marketing Opportunity in the Music Industry
- Alison Perdue - Laststopbooking
- 17 févr. 2016
- 1 min de lecture
Whether or not you like it, accept it, or have even figured out how to properly use Twitter and Facebook yet, Snapchat is a quickly evolving social app that is a growing marketing opportunity for the music industry in 2016. For those who don’t know, Snapchat is a social app that allows its users to share pictures and videos with a selected audience. However, unlike other social media sites, the messages, pictures, and videos sent self-destruct after up to 24 hours. Snapchat also offers a friendlier, more intimate, personal, and direct relationship with fans that is not possible on other platforms. Ultimately, due to its unique opportunities, it has the potential to generate more “word of mouth” and increase the number of people that develop into devoted and dedicated long-term fans.
If you are a musician or involved in any side of the industry, it is a platform on which you MUST be a part of in order to effectively market in 2016… and here’s why:
1. It Adds to the Overall Experience
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2. You have 100% of the Consumers Attention
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3. It Hasn’t Been Ruined yet
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4. It is Where the Target Audience is Spending their Time
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Tip: In order to maximize its potential, use Snapchat daily, and post a collection of several images and pictures a day.
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