COMMUNICATING A CONSISTENT ARTIST BRAND
- JULIA ROGERS
- 18 févr. 2016
- 1 min de lecture
One of the most disturbing things I’ve learned through the process of working with artists to craft bios that, ideally, fully and compellingly capture the spirit of their music and the essence of them as unique individuals is that many of them – and I might even say most of them – have never truly asked a very important question: “Who am I?” And those that have asked that question are often coming up with an answer that is dead wrong … and then building their entire brand around the identity of an imaginary stranger they have created.
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As an artist, you need to know what your unique brand/identity is and be able to express it in a confident, authentic and consistent voice in order to connect through your music, engage meaningfully with fans and have a successful, long-lasting career. Are you comfortable in your own artist skin? Here are five ideas to consider as you are developing a consistent artist brand, voice and identity.
Tell a story.
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Keep all your media and marketing materials consistent.
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Listen to feedback from your fans … but NEVER betray your authentic self.
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Silence the noise.
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Know how and when to promote yourself.
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Developing your own voice and brand as an artist is an on-going process that will continue for as long as you make music. But if you are fully present in each moment and aspect of your career, it will emerge naturally and help you navigate each challenge and triumph.
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