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Will "Windowing" Become The Music Industry Norm?

  • Bobby Owsinski
  • 26 févr. 2016
  • 1 min de lecture

Although Adele's choice to delay making her album available on streaming services certainly helped boost 25's retail sales, there's some question over whether this practice of windowingcan be effective in the music industry over the long term.

When Adele released her latest album 25, it wasn't officially available on most streaming services, which certainly helped her attain some healthy sales. Now nearing 20 million sales worldwide, many label execs have taken notice and want to institute the same policy with other artists as well.

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