Many artists and bands use Google's Hangouts On Air to engage with their fans.

Many artists and bands use Google's Hangouts On Air to engage with their fans. This includes everything from mini-concerts to online meet and greets (I use it as part of Webinarjam for my webinars), and while it was reliable, there was always a question with its audio quality, especially when it came to music. The main upgrade is that it now uses a peer-to-peer connection, or P2P, between Hangout users who are on the call. The reason is to make the calls more efficient, and as a result, take the audio and video quality up a notch to generally improve the experience. One of the potential downsides of using the P2P connection though is that each user's IP address is revealed, which means their location could be discovered and their privacy compromised as a result.

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