46% of Americans ‘Not That Into Streaming,’ Study Finds

Music downloads on platforms like iTunes and Amazon are plunging, but overall, downloads remain a preferred format for a substantial number of Americans. And according to a study released this week by Limelight Networks, a large percentage of those people refuse to pay for it.

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Those figures ramp up dramatically among millennials, leading Limelight to peg music as the most-pirated content type. “It’s interesting to note that music is still the digital content with the highest propensity for theft—what was true in 2000 seems to still be true today,” the study wrote.

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