Here’s why the music labels are furious at YouTube. Again.
- Peter Kafka
- 11 avr. 2016
- 2 min de lecture
You’ve heard this song before: The music industry is mad at YouTube.
... We feel like the 1998 Internet is not the Internet of 2016. It’s a dramatically different Internet, and it’s time to take a fresh look at whether the balance that was struck in 1998 is effective in 2016.
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What’s the single biggest change in the DMCA that you’d like to see?
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If we had a system where once a song was taken down, you had a filtering system that prevented it from going back up, we wouldn’t have to be sending hundreds of millions of notices on the same content over and over again.
Maybe then we’d begin to make a difference with all the pirated copies on all of the websites. But as long as there isn’t a stay down, we can’t deal with that. It’s just not possible.
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The labels do have deals with YouTube. If they don’t like those deals, why not negotiate better ones or walk away? All of them expire this year.
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We have experience with this. Because Warner Music, a few years ago, decided that they didn’t want their music on YouTube, because it was hurting all the rest of their deals. So they didn’t do a license with YouTube. A year later, they threw in the towel. What was that year like? They spent a fortune trying to take down their music. They could never even keep up with all the counter-notifications that were constantly being filed, so the music was going right back up anyway. And they were earning no revenues at all. So finally they threw in the towel, and accepted the licenses.
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Some of the loudest voices against YouTube used to be the video companies – movie studios, TV companies. Viacom was the one who sued them. They’re not vocal in the way that the music labels are now. Why aren’t they joining you?
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