UNIVERSAL MUSIC GROUP IS ‘OUT OF CONTRACT’ WITH YOUTUBE
- TIM INGHAM
- 11 avr. 2016
- 1 min de lecture
Universal Music Group is locked in a chilly negotiation period with YouTube, as the major’s long-running licensing deal with Google’s platform switches to a rolling basis.
... Both Sony and Warner’s deals with YouTube are also due to end in the coming months, MBW understands.Although the trio of major labels are ultra-competitive at the best of times, we could therefore see some kind of strength-in-numbers negotiation play out this summer.
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Meanwhile, YouTube argues that in comparable entertainment markets, 80% of all global consumers choose to experience media for free, while 20% pay. (This presumably incorporates TV and radio markets worldwide.)
From the labels’ point of view, that’s all very well, but while subscription continues to generate far greater dollar signs than ad-funded platforms, there is serious concern that perpetuating the breakneck growth of ‘free’ could damage the fragile uptake of paid-for services; a decision that would have repercussions for music rights-owners long into the future.
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