‘THE VALUE OF MUSIC IS STILL NOT BEING RECOGNIZED’

Warner Music Group’s CEO of International and Global Commercial Services, Stu Bergen, is one of the worldwide music business’s most prominent execs. Under his charge is growth of Warner artists in territories as far afield as China, Europe, Latin America and Japan.

... he expressed serious concern over certain digital platforms perpetuating a culture of free music without handing over due rewards to artists and labels…

“I PREDICT WE’LL SEE FAR MORE DIVERSITY OF NATIONALITIES ON THE MAINSTREAM CHARTS IN THE COMING YEARS.”

...

“THE CORE OF WHAT WE DO… IS NOT ABOUT COUNTING STREAMS, BUT FOSTERING AN ENVIRONMENT THAT ALLOWS ARTISTS TO BECOME THE STADIUM STARS OF TOMORROW.”

...

“TO SUSTAIN OUR INVESTMENT, WE NEED TO DO BETTER AT MONETIZING MUSIC. AND WE NEED A FAIR LEGAL ENVIRONMENT TO HELP US DO THAT.”

...

We’re reporting meaningful growth for the first time in almost twenty years.

But the value of music is still not being fully recognized. Today, there is a real spirit of optimism across our industry, but we are a long way from declaring “mission accomplished”.

full post on Musicbusinessworldwide

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