Why We Need Pirate Radio For The Twenty-First Century

While streaming services do offer infinite variety and customization, the product remains essentially the same across platforms, and lacks the personal touch of a radio DJ. So then don't these services integrate a live hosting feature?

It is odd that streaming services haven’t embraced such technology yet, given how pervasive personalization is.

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The biggest problem facing the streaming industry today is that streaming services are all pretty much the same; massive jukeboxes in a cloud. Users only real choice is between personalized endless streams or on-demand playlists, and this has remained largely unchanged since the turn of the century. It’s time to move the ‘streaming debate’ away from subscriptions vs ad-supported (both have their place) and toward diversification. To dramatically grow the streaming market real innovation is required. Democratization of broadcast radio, monetization of those broadcasts for artists, labels, and streaming services, and the catapulting of the 45 billion dollar terrestrial radio industry into the digital age seems like a good start.

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#Radio #Streaming #Sales #Discovery #Broadcastradio