Music 2025: Access or Experience?
- Bas Grasmayer
- 17 avr. 2016
- 1 min de lecture
On Wednesday I joined a think session about the music business in 2025, organised by Peter Jenner and the UK Intellectual Property Office. They brought together an amazing set of minds to which I had the pleasure of presenting the following thoughts on music’s future.
2025: Beyond Acces models
Access was never a problem. Licensed access was.
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The $10 freemium model is not enough.
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Gatekeeping at the licensing model is blocking innovation.
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Exclusives compromise progress.
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Disappointing progress on transparency.
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Beyond access, streaming is just the base layer.
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New music economy: monetization beyond the stream.
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Expectations of interactivity.
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Audiovisual experiences.
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Do we want the industry to be about access, or to be about creating experiences?
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