Introducing the Unskippable YouTube ‘Bumper Ad’
- Charlotte Hassan - Digitalmusiscnews
- 26 avr. 2016
- 1 min de lecture
... which will last six-seconds and can’t be skipped.
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With the addition of these shorter ads, YouTube aims to reduce the frustration of impatient video watchers who currently have to click ‘skip’ before being able to watch their favorite video. After all, it’s just six seconds.
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The shorter spots could help advertisers reach their audience more effectively, as people will be more willing to sit through a six-second ad than 30-seconds. That also goes for music companies promoting fresh content.
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