SoundCloud Go finally goes international, but it’s starting small

A subscription model for SoundCloud had been discussed for quite a long time, and in March of this year it finally launched in the form of SoundCloud Go. Last month we reported that the service would soon be expanding to Europe, and now, just over one month after the service launched in the U.S., it has finally begun to go international.

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Along with the subscription service, audio ads for non-subscribers have also been introduced in the two new countries. In addition to removing these ads, the subscription also grants access to certain tracks that cannot be accessed otherwise. These tracks are decided by the artist, not by SoundCloud.

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Earlier this year, SoundCloud sought a major infusion of cash, saying that its situation would be dire if it didn’t receive additional funding in the next 12 months. The additional funds from a subscription model will certainly help to relieve this, but unless the company sees rapid adoption of these subscriptions, that long-haul approach may be difficult to maintain.

full post on Digitaltrends

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