After The Album: How Playlists Are Re-Defining Listening

Playlists Are The Lingua Franca Of Streaming

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The Album Is No Longer The Market

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What It All Means

Albums are not the currency of streaming. Everyone needs to rethink what long form, artist led content consumption looks like on streaming. Music fans still want artist led experiences.

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The power of music discovery used to lie in the hands of the radio DJ, now it lies in the hands of the playlist curator. And because streaming has melded discovery and consumption into a single whole, that means their power is becoming absolute. Albums are not quite an afterthought in the curated playlist world, but they are certainly an awkward relative that doesn’t quite fit in at the party.

None of this to say that the album is dead, but it can no longer be considered the main way most people listen to music. Of course some would argue that with radio it has ever been thus…

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