Attention DIY Arists: Windowing Won’t Work For You

While the practice of "windowing" releases has seen a lot of popularity among artists like Adele and Beyonce, the article explore why, for most DIY musicians, making it harder for fans to access your music is probably a mistake.

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If you’re a DIY artist, limiting your distribution is probably a mistake

But here’s the truth, and I’m sure you’ve heard it before: you’re not Adele.

Chances are, when you put out a new album, the hype it gets in its first 3 months will be the most attention that music ever sees. Which means you can’t afford to stall people in their possible interactions with your music.

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full post on Hypebot

#Windowing #Sales #Social #DIY #Streaming