The Rule of Seven for Music and Why You’re Probably Getting Discovery Wrong

Having a large fanbase or userbase opens up a lot of opportunities. You can experiment with monetization, referrals, and you won’t feel like you’re speaking to an empty room when using social media channels. Before getting there, you must get people to discover you and it’s this crucial first step where a mentality problem leads to many great musicians and startups never really taking off.

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The Rule of Seven

In marketing, there’s a general rule of thumb that people need to hear your message seven times before most will make a purchase decision.

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The Rule of Seven for Music

I follow the fanbase as an ecosystem model by default and will be using that now. It means you connect your fanbase, play a central role in it, understand who the people are, and develop new business models and revenue streams with them (it can be as simple as just asking). It goes:

1. Be discovered

2. Retain attention

3. Connect (with) fans

4. Nurture the connection

5. Listen (and build business models)

So to master step 1 and 2, assume you need to be heard seven times before people really start to care.

Step 1: make really good music and lots of it.

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full post on Medium

#Social #DIY #Discovery