Theoretical model - After The Download: When Apple Turns Off The iTunes Store
- Musicindustry
- 6 mai 2016
- 1 min de lecture
When new formats race to the fore it is easy to make the mistake of taking an eye off the legacy formats.
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The demise of legacy formats normally follows this pattern:
An accelerated initial decline as early adopters abandon the technology in favour of the shiny new thing
A steadier, slower, long term decline as the mainstream migrates away, leaving only the laggards
A sudden death when the sales channel no longer supports the product (think black and white TVs, cassette decks, VHS recorders etc.)
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Subscriptions Are Key To Apple’s Services Narrative
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Turning Off The iTunes Store
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Smaller labels, publishers, artists and songwriters all better have a Plan B in place before this transpires. The download was a fantastic transition product to give the music industry its first steps into the digital era. But as we transition from transactional models to consumption based ones, its role diminishes every passing year. It has served the market well, but the end is now in sight.
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